Have a new product or service for which you want a striking look? Branding of products or services is what sets it apart from the rest. The manner in which we brand products or services, determines the target market you reach, and the price tag you can put on it. You can do branding for the elite market, where you will generate less sales, but at a higher price. Or you can do branding aimed at the everyday person, where you will generate more sales, but at a lower price.