What is SEO? SEO stands for “search engine optimization.” In simple terms, SEO is a set of words known as metadata that is added to the back end of your website by your web designer or SEO specialist. SEO is applied to various elements on your website, such as tags, categories, products, services and images. [...]

12 Reasons why social media marketing is important for your business Even though B2B companies seek to sell products to other businesses, B2B marketing is still built on human relationships. Social media has long been used to help grow these relationships, but its importance accelerated last year. Without in-person events, B2B marketers needed an outlet [...]

Does your website tick these 8 critical boxes? 1. Does your website serve a clear purpose? Or is it just there... On the web for no one to find... Your website should be user friendly. Each page should have a clear purpose and guide the user to spring into action, whether it be subscribing to [...]

What is SEO? SEO stands for “search engine optimization.” In simple terms, SEO is a set of words known as metadata that is added to the back end of your website by your web designer or SEO specialist. SEO is applied to various elements on your website, such as tags, categories, products, services and images. [...]