Date: May 4, 2019
Client: The Coaching Room
Project Type: Logo Design, Branding & Website
The client is a qualified executive coach and trusted Black Fig Jam to conceptualize and design a striking and unconventional logo and corporate identity for her company. Instead of going the expected route of using a 3D cube for the logo to reference the "room" aspect of the company name, we opted to use the word "room" to create the illusion of space and depth. We utilized the infinity symbol as the two o's in the logo, to emphasize that knowledge cannot be limited and has infinite value, linking the logo directly to the company's trade of teaching and expanding skills and knowledge. We furnished the client with a professional look that was successfully drawn through all items such as the business cards, letterhead and presentation folder. We have also created a sleek & clean one page responsive website for The Coaching Room.
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